, Inc. (NASDAQ:AMZN)’s Alexa Updates Include Uber And Domino’s Pizza, Inc. (NYSE:DPZ), Inc. (NASDAQ:AMZN) has released new and interesting updates for Alexa in preparation for the Superbowl.

The new update includes Amazon’s integration of features that let users order Domino’s Pizza securing Uber services. The two features have been integrated into Amazon Echo and Fire TV, thus eliminating the need for users to request for these services through calls.

Echo users can activate the features in the settings section for both Alphabet Inc (NASDAQ:GOOGL) Google’s Android and Apple Inc. (NASDAQ:AAPL)’s iOS devices where the Alexa app settings are located. Individuals have to link their Uber account once they activate the Uber Skill in the Skills section. Hailing Uber services have never been as easy as it is now thanks to the new update.

It is a bit trickier for the Pizza delivery service because users have to preset the specific audio command, “Open Domino’s and place my EasyOrder.” Critics feel that Amazon should improve on this in the future by introducing a broad range of statements that Alexa will identify with.

According to Amazon Alexa’s director Rob Pulciani, Amazon has taken the imagination that one can order something without having to lift a finger and turned it into reality. He also added that Amazon has also made it easier for firms to bring on board new ways that customers can request for services.

These features will especially be of great value during the Super Bowl for those watching from the comfort of their homes. Amazon intends to feature numerous Super Bowl ads on Super Bowl Sunday to promote its products.

The updates further project Amazon’s vision and direction in the Internet of Things world, while at the same time strengthening the company’s prowess in offering simple and innovative new household products. Alexa has also attracted attention beyond the home. Ford Motor Company (NYSE:F) has plans to integrate Alexa into Ford Sync as part of its SmartDrive features. Ford vehicle owners will thus get a chance to use voice commands in their vehicles. Other vehicle companies such as Toyota Motor Corp (ADR) (NYSE:TM) are also considering the technology.

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